Tel: 0845 604 1788


Riley Jay Interiors supply a broad range of designer French furniture throughout the UK. They have a wide range of French Mirrors, French dressing tables and even French garden furniture available to browse through on their website. Riley Jay Interiors knew that if they wanted to make more people aware of the superb products that they have available they needed to increase the positions of their website on a selection of the major search engines including MSN, Yahoo and Google. They decided to make use of the specialist services of Weblinx Ltd to address this challenge.

Case Study

If you have a passion for French Furniture you should have a look through the superb selection that Riley Jay Interiors supplies. They have a wide collection of excellent French reproduction furniture to browse through including some fantastic examples of French dinning furniture and French garden furniture. Their designer French furniture has been created from authentic pieces, such as French mirrors and French dressing tables for example and is available throughout the UK. The team at Riley Jay Interiors wanted to let more people throughout the UK know about the fantastic selection of quality products that they have available and so they concentrated on escalating the website into the highest positions possible on the main search engines. They knew they would need outside assistance to achieve this and so they decided to use the professional SEO services provided by Weblinx Ltd.

Weblinx needed to discover which key phrases were the strongest within Riley Jay Interiors industry and within a short period of time we had a finalised list that was confirmed by Riley Jay Interiors. We could now start to make their website much friendlier to the search engines by implementing numerous clever SEO techniques into the site. The first thing that was required was to eradicate all of the copied content that appeared throughout the site. This included content copied from other sites as well as duplicate text from other pages of the Riley Jay Interiors website.

It was then time to strengthen the internal linking structure of the website and tweak the Meta coding for every page. Making sure every page was in some way or another connected to another page within the site using techniques such as anchor text linking and image linking would give the search engine spiders quick and easy access to the entire website. This would help the site get cached by the search engines as quickly as possible.

All that was left to do now was to adjust with the Meta coding for each page. We achieved this by placing keywords that were relevant to the information provided on the page we were working on. These keywords were placed within the title, keywords and description strings for every page. It is important to remember to avoid any kind of repetition whenever you work with Meta string coding.

The site was now as search engine friendly as possible and it was time to upload the work and simply wait for the search engine to cache it. Thanks to the clever SEO techniques that we used this didn’t take too long. It was then a case of keeping a close eye on all of the keywords and this was done each month with the help of our special keyword ranking report system. The information provided by these reports allowed us to conduct extra work that was needed quickly and accurately. This was done every single month until the end of Riley Jay Interior’s contract with us.